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Hope Armstrong
01 04

Goal

Quettra Research publishes insights about the app ecosystem which have been gleaned from mobile install and usage data from hundreds of millions of Android devices spread out in more than 150 countries. For each blog post, a spot illustration is needed. This one was for "January 2015 Insights: App Affairs to Remember."

My responsibilities within this project: Illustration, Graphic Design

02 04

Client

Quettra

Quettra is a mobile intelligence company. It is building software that runs on hundreds of millions of devices while processing and organizing tens of terabytes of user portraits daily. The software and systems that they are building help serve personalized content and meaningful experiences at lightning speeds to users of their partners’ applications.

03 04

Process

For this installment of Quettra's blog, I co-authored an article with Deepti Chafekar, a Data Scientist at Quettra. In the article, we bucketed apps by the rise and fall of their growth, in terms of installs and usage. Then, we created a metaphor to relate it to the stages of dating: breakups, dating, and marriage. We linked breakups to apps that used to be successful, but are now experiencing difficulties. Apps that were strong either installs or usage, but weaker in installs or usage were related to dating since they're doing well but it remains to be seen if their success will continue. Apps with a steady increase in installs and usage went into the marriage category, as the data indicated that they're seemingly set for longterm success. I illustrated each of these phases for the spot illustration.

04 04

Result

Initial Illustration

Initial illustration

Illustration in new Quettra Research UI

Illustration revision within new Quettra Research UI

App List

App List

App List

App List

App List

App List

App List

App List

App List

App List

App List

App List


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Hope Armstrong

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