Hope Armstrong
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Quettra Portrait: Giving developers the power to understand the users who have installed and uninstalled their apps helps drive in-app personalization, recommendations, and overall user experience satisfaction. Quettra needed a way to show people their portrait and then receive feedback from those people in order to discern whether the data models were making accurate predictions.

My responsibilities within this project: Visual Design, Interaction Design

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Quettra is a mobile intelligence company. It is building software that runs on hundreds of millions of devices while processing and organizing tens of terabytes of user portraits daily. The software and systems that they are building help serve personalized content and meaningful experiences at lightning speeds to users of their partners’ applications.

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Starting with handdrawn wireframes, I kept iterating on the design while getting feedback from the stakeholders. Then, I sent the images to the developer, paying close attention to the range of sizes needed for each image based on screen densities of different devices and the platform requirements.

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Android and iOS apps

Android and iOS apps


Hope Armstrong

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