loading...
Hope Armstrong
01 04

Goal

Quettra Portrait: Giving developers the power to understand the users who have installed and uninstalled their apps helps drive in-app personalization, recommendations, and overall user experience satisfaction. Quettra needed a way to show people their portrait and then receive feedback from those people in order to discern whether the data models were making accurate predictions.

My responsibilities within this project: Visual Design, Interaction Design

02 04

Client

Quettra

Quettra is a mobile intelligence company. It is building software that runs on hundreds of millions of devices while processing and organizing tens of terabytes of user portraits daily. The software and systems that they are building help serve personalized content and meaningful experiences at lightning speeds to users of their partners’ applications.

03 04

Process

Starting with handdrawn wireframes, I kept iterating on the design while getting feedback from the stakeholders. Then, I sent the images to the developer, paying close attention to the range of sizes needed for each image based on screen densities of different devices and the platform requirements.

04 04

Result

Android and iOS apps

Android and iOS apps


logo

Hope Armstrong

Sorry, our website doesn't support your web-browser.
Maybe something more modern would do the trick.

Download Chrome