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Hope Armstrong
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Goal

Quettra Research publishes insights about the app ecosystem which have been gleaned from mobile install and usage data from hundreds of millions of Android devices spread out in more than 150 countries. The reports are frequently organized by time insights, regional insights, and so on. I created illustrations for each of these sections.

My responsibilities within this project: Data Visualization, Illustration

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Client

Quettra

Quettra is a mobile intelligence company. It is building software that runs on hundreds of millions of devices while processing and organizing tens of terabytes of user portraits daily. The software and systems that they are building help serve personalized content and meaningful experiences at lightning speeds to users of their partners’ applications.

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Process

For each section, I illustrated what that section represented.

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Result

App Insights

App Insights

Region Insights

Region Insights

Time Insights

Time Insights

Interests Insights

Interests Insights

Personas Insights

Personas Insights

Install Penetration of Top Shopping Apps in India

Data visualization





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Hope Armstrong

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