Hope Armstrong
01 03


Defined the branding for this new platform for SimilarWeb called Audience. It involved re-branding the existing Portrait product and creating two other products (Churnlytics and Benchmark) which are also on the platform. I designed the marketing pages as well as the product's dashboard.

My responsibilities within this project: Visual Design, Interaction Design, Front-End Development (HTML and CSS)

02 03



SimilarWeb uses big data technologies to collect, measure, analyze, and provide user engagement statistics for websites and mobile apps.

03 03


SimilarWeb Audience in production

Audience Landing Page (Desktop View of Responsive Website)

Portrait in production

Portrait Landing Page (Desktop View of Responsive Website)

Churnlytics in production

Churnlytics Landing Page (Desktop View of Responsive Website)


Hope Armstrong

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